Your brand’s story, positioned
for maximum impact

Getting featured in the media isn’t just about visibility, it’s about influence. At Contente, we bridge the gap between your expertise and the right audience by crafting strategic media placements that elevate your authority.

Why work with Contente?

  • Exclusive access to top media outlets

    With more than 15 years of editorial experience, the team at Contente has cultivated close relationships with Singapore’s leading publications, including Tatler, Robb Report, Her World, and The Straits Times.

  • A curated, non-intrusive approach

    We pitch to media outlets one at a time, ensuring your brand maintains an authentic presence without overexposure.

  • Tailored storytelling that resonates

    We don’t just send press releases. We develop compelling angles that make you and your brand newsworthy.

  • Outcome-driven pricing

     No hefty retainers, just transparent, results-based pricing per placement.

How media placements work at Contente

  1. Initial consultation: We interview the personality behind the brand to fully understand the PR objectives. The brand’s story, journey and impact are important here, allowing the team at Contente to craft the right pitch for the right publication. (This session is chargeable.)

  2. Pitch development & media matchmaking: We craft tailored pitches and connect your brand with publications that align with your message and audience.

  3. Placement execution & approval: You approve every media outlet before we proceed. Your story is placed as an editorial feature (not a paid ad) enhancing credibility and authority.

  4. Long-term strategy: While placements can happen within weeks, media strategy works best over a sustained period. Our typical engagement runs for a year.

Not just traditional PR: A holistic approach

There are many ways we can amplify your brand and its message through media placements. Contente explores different formats and platforms for you to reach the appropriate audience, such as: 

Trend pieces & op-eds Position yourself as a thought leader and authority in your space.

Panel discussions and featured events: Get featured at high-impact media and industry events.

Videos and social media: Expand your digital footprint.

Interviews: Share your story with the right media platform to bring awareness to your brand. 

Social commentary features: Add value to ongoing industry discussions.

Podcasts and radio: Build authority through voice and storytelling.

FAQs

Can Contente guarantee a media placement?

We cannot guarantee placement in every publication, as editorial decisions are independent. However, if your brand isn't suited for a particular outlet, we refine the storytelling approach and explore alternative media avenues.

How is pricing structured?

The initial consultation is chargeable and allows us to assess your brand’s media potential, develop strategic story angles, and determine the best-fit publications. After the consultation, we provide a tailored proposal outlining the next steps.

Unlike traditional PR firms, we do not charge hefty retainers. Instead, you only pay for actual, successful media placements.

What can I expect when working with Contente?

  • We begin with a one-on-one consultation to assess whether we’re the right fit for your brand.

  • If we proceed, we craft a PR strategy with tailored story angles for the media.

  • Your brand is matched with the right media platforms, and each outlet receives a personalised pitch.

  • We only charge per successful placement, so your investment directly translates into tangible results.

How long does it take to see results?

Media placements can happen within two weeks to a couple of months, depending on the pitch and publication schedules.

Do I need my own branding and visuals?

Yes, strong visuals enhance media opportunities. If you don’t have professional branding assets yet, Contente can connect you with our preferred photographers and videographers.

Ready to amplify your media presence?

Let’s craft a PR strategy that gets your business noticed, authentically and effectively.

Email us at karishma @ buildyourcontente.com