Your brand’s story, positioned
for maximum impact
Getting featured in the media isn’t just about visibility, it’s about influence. At Contente, we bridge the gap between your expertise and the right audience by crafting strategic media placements that elevate your authority.
Contente offers two pathways: Visibility for long-term credibility, and Campaigns for launches, events and timely moments.
Why work with Contente?
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Two pathways: Campaigns or Visibility
Campaigns are time-bound PR pushes for launches, events or announcements.
Visibility builds long-term authority through profiles, interviews and thought leadership. -
Exclusive access to top media outlets
With more than 15 years of editorial experience, the team at Contente has cultivated close relationships with Singapore’s leading publications.
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A curated, non-intrusive approach
We curate every pitch and approach media outlets individually, ensuring your brand maintains an authentic presence without overexposure.
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Tailored storytelling that resonates
We don’t just send press releases. Our team of former editors develop compelling angles that make you and your brand newsworthy.
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Outcome-driven pricing
Visibility is charged per successful placement. Campaigns follow a fixed project fee based on scope, timelines and deliverables.
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Editorial discipline at every stage
Every angle, pitch and placement is crafted with newsroom-level rigour—ensuring your story lands with the right audience, at the right time, for the right reasons.
You can work with Contente in two ways: through Visibility or through Campaigns.
Campaigns
For launches, announcements, or events that need focused visibility
Campaign brief & objectives: With your campaign parameters confirmed, we set the strategic foundation, aligning the narrative, timing and desired media impact from day one.
Angle development & press assets: We sharpen your news hook, shape compelling angles, and prepare the press materials needed to position your launch in the strongest possible light.
Targeted media outreach: Every pitch is curated and sent individually to media outlets that align with your story, timing and audience, ensuring your campaign lands where it matters.
Execution & reporting: We handle interview coordination, event-related communications and media follow-through. At the end of the campaign, you receive a clear coverage report capturing everything achieved.
Visibility
For thought leaders who want credible editorial exposure without long retainers.
Initial consultation: We interview the personality behind the brand to fully understand the PR objectives, the brand’s story, journey and impact. (This session is chargeable.)
Pitch development & media matchmaking: We craft tailored pitches and connect your brand with the right publications that align with your message and audience.
Placement execution & approval: You approve every media outlet before we proceed. Your story is placed as an editorial feature (not a paid ad), enhancing credibility and authority.
Long-term strategy: While placements can happen within weeks, media strategy works best over a sustained period. Our typical engagement runs for a year.
Testimonials
Contente has delivered 40+ premium media features across Singapore’s most trusted publications, including The Straits Times, Tatler, A+, Grazia, Harper’s Bazaar, & more in the past year.
“If I were to refer Contente to someone, I would say: ‘Do it now!!’ We received 70-80% more engagement on socials after media coverage” - CEO, business community
“Karishma gets it and what I love most about working with her is that she’s consistently checking in on what we tweak and change. This is especially important for me as I’m on a journey of reinvention so things move fast and change and the latest narrative is what I need told.” - Leadership strategist
“We aimed for four media and she achieved much more, including Tatler Homes, Harper’s Bazaar and Expat Living. I would 1,000% refer Contente. She understands your DNA, just gets it, knows media, and delivers coverage, connection and story in faster, more relevant and PR-digestible ways.” - Founder, interior studio
“Working with Contente helped me build credibility—not just outwardly through press, but in how people understand my brand when they land on my website or LinkedIn.
Beyond landing coverage, what really stood out is her writing. She took my story, understood how I want to be positioned, and articulated it in a way that feels authentic and true to my voice.
For someone who had never appeared in the press before, this was incredibly valuable. The editorial pieces we created didn’t just give me visibility, they helped crystallise how I want to be perceived, what my brand stands for, and the emotional tone I want people to experience” - Compensation consultant
Editorial Strategy & PR Workshops
Karishma also teaches editorial strategy and PR for founders through focused masterclasses. Her approach goes beyond standard advice—participants appreciate her practical frameworks, fresh angles and newsroom-level insights that make storytelling more strategic and compelling.
FAQs
What can I expect when working with Contente?
For Visibility
We begin with a one-on-one consultation to understand your story, angles and PR objectives.
We develop a tailored visibility strategy and match your narrative with the right publications.
Each outlet receives a personalised pitch, and you only pay per successful placement.
For Campaigns
We start once your campaign brief, objectives and timelines are confirmed.
We refine the news hook, craft campaign-specific angles, and prepare the necessary press assets.
We pitch to targeted media for the duration of the campaign, manage interviews or event comms, and provide a coverage report at the end.
How long does it take to see results?
Media placements can happen within two weeks to a couple of months, depending on the pitch and publication schedules. That said, coverage is never guaranteed.
Do I need my own branding and visuals?
Yes, strong visuals enhance media opportunities. If you don’t have professional branding assets yet, Contente can connect you with our preferred photographers and videographers.
Can Contente guarantee media placements?
We cannot guarantee editorial placements in publications, as editorial decisions are independent.
For Visibility, we refine your angles and explore alternative outlets if a specific publication isn’t the right fit.
For Campaigns, we focus on newsworthiness and timing to maximise your chances—but final decisions remain with the media.
How is pricing structured?
For Visibility, the initial consultation is chargeable and allows us to assess your brand’s media potential, develop strategic story angles, and determine the best-fit publications. After the consultation, we provide a tailored proposal outlining the next steps. You only pay for successful media placements after that.
For Campaigns, pricing is a fixed project fee based on scope, timelines and deliverables.
We do not charge retainers—only transparent, outcome-driven models.
Ready to amplify your media presence?
Let’s craft a PR strategy that gets your business noticed, authentically and effectively.
Email us at karishma @ buildyourcontente.com