THE MEDIA TOOLKIT
You want media coverage but you are not sure your story is ready, or how to approach media when it is. We build everything you need to handle the outreach yourself.
HOW it WORKS
We spend the first two weeks getting to know you through two one-hour sessions. We ask the questions a journalist would ask: what have you built, what is interesting about it, and why should an editor care. We then spend the following two weeks building your complete media package.
You walk away with:
Your strategic media positioning
Editorial-facing bios (short and long)
A one-page media brief
A press release or adaptable pitch framework
We build the editorial infrastructure. You keep complete control to pitch journalists, brief freelancers, or respond when press comes to you.
PRICING: $2,000
Fixed project fee with a defined timeline and no ongoing retainer.
Who this is for
Founders and business owners who want media coverage but do not have the budget for ongoing PR.
Those who already have media relationships but need sharper positioning and editorial-quality assets.
Those who want to handle their own outreach and need the right materials to do it.
Those who have a launch or milestone coming and want to be press-ready before it arrives.
Those who are considering longer-term PR support but want to start with their foundations first.
Not sure where to start?
The Media Toolkit gives you the foundational assets and strategy to handle outreach yourself, with no ongoing relationship. Visibility is for long-term authority building: consistent media coverage and active pitching across four-month cycles. Visibility+ builds on that momentum by adding owned content and AI searchability to every media placement. Campaigns are for a specific, dated moment: a launch, an opening, a milestone.
