Three programmes. One principle;
Each one starts with what you want to and should be known for
We do not believe in one-size-fits-all retainers. Every engagement is matched to where you actually are, whether you are building a public profile, navigating a specific launch moment, or ready for a long-term editorial partner.
1.
Visibility
Long-term authority building for entrepreneurs, experts and thought leaders.
Strategy and pitching in four-month cycles.
HOW IT WORKS
HOW IT WORKS
Strategy and cycles
Every engagement begins with your objectives: what you want to be known for, who you want to reach, and how media coverage gets you there. We build your positioning, narrative and editorial strategy into a working document that evolves with you.
The programme runs in four-month cycles, with up to five pitch umbrellas per cycle. Your monthly subscription covers strategy, trend research, pitch development and media liaison.
Pitches
You approve the strategy before any pitching begins. Every pitch is written for the publication it is going to, matched to the editor's interests and the publication's audience.
Placements
Placements are billed separately, only when coverage is confirmed.
Pricing:
Monthly subscription: S$500 per month (maximum four months per cycle)
Per confirmed placement: S$1,800
The subscription covers strategy, trend research, pitch development and media coordination. Placements are billed only when confirmed.
Why CYCLE?
Stories have a shelf life. An angle that works today may need a completely different approach a few months down the line. Cycles create structure and cadence: without them, it is easy for the work to lose momentum, a client pauses for three months, and by the time they return the strategy needs rebuilding from scratch. The subscription keeps both sides engaged and the strategy live.
At the close of each cycle, we review what has been established, what has shifted, and what the narrative should become next. The strategy is refreshed with new angles, updated targets and a revised roadmap.
Visibility+
2.
Everything in Visibility, extended to search and AI discoverability. Earned media combined with owned-channel authority reinforcement.
Visibility+ is built on the same four-month cycle structure as Visibility. The difference is what happens before and after a placement is confirmed.
The PROCESS
It begins with a technical audit and remediation of how search engines and AI systems currently perceive you, fixing gaps where needed.
When a media placement is secured, Contente creates a supporting ecosystem of owned content that reinforces your authority on that topic across your own channels: LinkedIn and your blog. The objective is twofold. First, to ensure your expertise on that topic is consistently present across multiple touchpoints. Second, to structure that content so AI systems and search engines increasingly associate you with the topics you want to own.
While the strategic foundation is identical to Visibility, the difference is sustainability. A single article is a moment; Visibility+ makes it a pattern.
What you receive per confirmed placement
2 blog articles: one original thought-leadership piece, one repurpose of the earned media article structured for AI citability.
4 LinkedIn posts positioning you as a voice on the earned media topic.
Pricing:
Monthly subscription: S$500 per month (minimum four months per cycle)
Per confirmed placement + owned content package: S$3,000
Campaigns
3.
Timed to your news. Built around your high-impact moments.
HOW it WORKS
For a specific dated moment: a launch, a venue opening, an exhibition, a partnership, a fundraising round, an anniversary, a major appointment. A concentrated engagement built around your news, with full PR infrastructure: strategic proposal, campaign messaging, press release, media kit, tailored media pitches, media outreach, interview coordination, media hosting and coverage tracking.
Every campaign begins with a clear answer to the question: why now?
PRICING:
Campaign engagement (two-month minimum): S$6,000
Each additional month: S$1,500
Fixed project fee with a defined timeline.
“Working with Contente helped me build credibility — not just outwardly through press, but in how people understand my brand when they land on my website or LinkedIn. Beyond landing coverage, what really stood out is the writing. They took my story, understood how I want to be positioned, and articulated it in a way that feels authentic and true to my voice. For someone who had never appeared in the press before, this was incredibly valuable. The editorial pieces we created didn't just give me visibility — they helped crystallise how I want to be perceived, what my brand stands for, and the emotional tone I want people to experience.”
— COMPENSATION CONSULTANT
Not sure where to start?
Visibility is for long-term authority building: consistent media coverage in the publications that matter to your field, structured in four-month cycles. Visibility+ adds owned content and AI discoverability to every placement, so your expertise compounds across channels. Campaigns are for a specific moment: a launch, an opening, a milestone.
Want to figure out if your story is ready? Download our free PR Starter Guide. It walks you through the five questions we ask every client before any pitching begins.
Want to handle the outreach yourself? The Media Toolkit is a four-week project where we build your positioning, bios, media brief and pitch materials. You walk away with everything you need to approach journalists on your own terms.
FREQUENTLY ASKED QUESTIONS
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We work across lifestyle, fashion, design, art, hospitality, food and beverage, technology, wellness, professional services and purpose-driven organisations. Industry matters less than substance: the question we ask is whether there is a genuine point of view that can sustain multiple stories over time.
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Yes. Contente was built for entrepreneurs, small business owners and subject-matter experts who have genuine expertise but have never had access to editorial-quality PR. Our model is structured so the work is accessible without compromising on editorial standards.
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We will tell you. It is the least commercially convenient thing we do and the most important. A pitch built on a weak angle costs you money, costs us credibility with an editor, and produces nothing. If the substance is not yet in place, we will say what would need to be true before it is.
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Every long-term engagement begins with an in-depth session about you: your background, your expertise, your objectives and your industry. From that, we build a strategic document covering your positioning, the topics you should be known for, the publications we will target and a phased roadmap. You approve it before any pitching begins. The document evolves across cycles.
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The initial consultation is in-depth: we need to understand your background, your expertise and your objectives before we can build a strategy. You review and approve the strategy before any pitching begins. When a story is commissioned, you speak to the journalist directly. For thought leadership and opinion pieces, your input is essential throughout because we cannot write your point of view for you. The expertise has to come from you. The editorial strategy and the pitching come from us.
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No, and neither can anyone else. A guaranteed placement in a publication is paid advertising.
For Visibility and Visibility+, our pricing is tied directly to performance, meaning you pay exclusively for what we deliver. If a pitch doesn't land a confirmed story, you don't get billed for it.
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For Visibility and Visibility+, we spend the first couple of weeks building your media outreach strategy and then start pitching. When a pitch lands depends on editors, news cycles and editorial calendars, so it can be within a month or it can take longer. That is why a four-month cycle makes sense: it gives the work enough runway without dragging on without review. For Campaigns, we usually run a two-month engagement built around a newsworthy moment, with the first few weeks spent building assets, media kits and invitations before outreach begins.
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Pay-per-placement means you only pay for media coverage that is confirmed. Contente charges a monthly subscription covering strategy, research and pitching, and a separate fee per placement. If a pitch does not result in coverage, no placement fee is charged.
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Because most retainers bill for activity, clients usually end up paying for effort rather than outcomes. We do things differently: a light base fee covers foundational strategy: your positioning, core messaging, and editorial roadmap at actual cost. Everything beyond that is tied directly to confirmed results.
This keeps high-level strategy and rigorous editorial work accessible to entrepreneurs and experts who would never have justified a five-figure monthly commitment.
It also makes rigorous editorial work accessible to entrepreneurs and experts who would never have justified a five-figure monthly commitment.
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Yes, in the order of operations. A traditional agency begins with a media list and works out what to pitch. We begin with a strategic document that defines what you should be known for, and pitching follows from it.
Getting that sequence right turns press into a compounding asset rather than coverage that just accumulates. Ultimately, PR is just one mechanism to establish industry authority, not the end goal.
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If you want to build long-term authority through consistent media coverage, choose Visibility. If you also want AI systems and search engines to associate you with your expertise, choose Visibility+. If you have a specific launch, opening or milestone, choose a Campaign. You can also combine them: an entrepreneur on Visibility who launches something new can layer a Campaign over the ongoing work.
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Yes. We are based in Singapore, and publication mapping extends to regional and international titles where they serve the client's positioning.
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For Visibility and Visibility+, you pay for outcomes. We charge a monthly subscription to cover the strategy, research and pitching behind the scenes, but placement fees are only charged when coverage is confirmed.
For Campaigns, it is a single fixed fee regardless of how many placements you get. We only recommend a Campaign if you have a significant news moment worth building around.
ARE YOU Ready
Most clients begin with a conversation. You tell us what you are working on and where you want to be seen. And we will take it from there.